Fort Germicide, a global supplier of non-toxic, alcohol-free cleaning and sanitizer products, partnered with Halal Watch World to earn halal certification as an added seal of safety, quality, and trust. The certification gives the brand a competitive edge in the market while assuring halal-conscious consumers that its alcohol-free hand spray fully meets Islamic standards.
Launched in April 2020, Fort Germicide is a company on a mission to bring non-toxic cleaning products to consumers around the world. In a recent step to broaden their reach and reinforce their commitment to purity, they turned to Halal Watch World to have their products officially halal-certified. We sat down with Ayesha Mian to learn more about the brand, its values, and how halal certification is set to elevate both the company and its products — especially given that their sanitizer is completely alcohol-free.
When asked about the inspiration behind Fort, Ayesha’s reply was ‘Safety.’ The company originated as a result of the COVID-19 pandemic. In our daily life, uncertainty plagues us. For Fort, their products signify security and protection, a ‘shield’ that aims to protect on an individual, family, and community level. The product is carefully formulated with ‘well-being’ at its core.
The word ‘fort’ conjures up imagery of structures of an impenetrable nature – a place that is ‘made strong’ or ‘secure enough to be defended.’ For Ayesha and her team, obtaining halal certification provided an additional layer of quality assurance that acted as a seal of protection. The halal-certification stamp reaffirms for customers that products meet Islamic regulations; these regulations are synonymous with safety, hygiene, and quality. Seeking third-party verification for their sourcing and manufacturing process supports Fort’s vision of safety and their commitment to customer satisfaction.
Fort prides itself on its unique formula. With a team that is comprised of industry experts, they have managed to perfect their craft. At the start of the coronavirus pandemic, there was a need and high demand for quality hand sanitizers that effectively killed germs. However, most hand sanitizers on the market do more harm to our health than good.
According to the U.S. Food and Drug Administration, a product can be marketed as a hand sanitizer if it contains alcohol as its active ingredient. However, there is no consensus that it is recognized as a safe ingredient as it is highly flammable and can be poisonous when ingested. To combat the uncertainty, Fort has stressed that having multiple regulatory processes in place is imperative.
Ayesha and her team found that halal certification provides an invaluable level of verification and efficacy due to its rigorous and thorough nature. The result of this, is a robust product that customers can depend on and trust. Hence, Fort’s original formula is one of quality. In our interview, Ayesha stated, “We will never compromise on the quality of the product”, her commitment being to continue to protect the interests and well-being of consumers, through delivering products of an impeccable standard.
After extensive research and numerous laboratory tests, Fort Germicide hand spray is made from a unique formula that is alcohol-free and designed to kill 99.9% germs on contact. Furthermore, it’s been declared safe for use on children, pets, and food produce; it is food grade, alcohol and chemical-free.
The decision to become halal-certified endorses the company’s mission of cleanliness and health. Since Halal certification is less common among hand sprays and sanitizers, Fort Germicide wield’s an impressive edge over its competitors. Moreover, because Islam prohibits the use of alcohol, the halal-conscious consumer can have peace of mind that their hand spray is fully halal.
Ayesha explained that what initially drew her to Halal Watch World, as a certifying body, was their transparency and sincerity about what they do. Throughout the review process, Halal Watch World provided assistance and clarity to ensure that Fort Germicide received a timely and accurate certification.
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